Isabella Lovestory is the queen of reggaeton pop in Montreal


There’s an honest Latinx popstar among you, Montreal. Isabella Lovestory writes songs in Spanish and designs eye-catching videos with global appeal, but they’re made here.

Lovestory released the EP Mariposa (Butterfly) in 2020, featuring the warmly received anthem of the clattering shoes “Kitten Heel”, and hasn’t really rested on its laurels since, dropping a remix album and a trio of new singles in 2021, including future- most recently, mind banger “Tranki”.

Lovestory is both a wealth of pop knowledge, but has already shown a penchant for bending the laws of gravity. It has shown that pop is truly an international language, and the more elements you add – from reggaeton to K-pop and hyperpop – the more personalized it becomes.

Many Montrealers will be presented to her this Saturday at Osheaga Get Together when she invades the River stage at 3 p.m.

Erik Leijon: When did you move to Montreal? Did you move for musical reasons?

Isabelle’s love story: I moved here 10 years ago from Honduras, I moved with my parents and my little brother because of my mother’s job. Fortunately, it has become so that I can comfortably pursue music here.

EL: How was the Isabella Lovestory project born?

HE: Three years ago, I was studying fine arts at Concordia, mainly creating visual arts. I really missed the exclusivity of the art world and wanted to create art accessible to everyone. I started experimenting with songwriting and singing and became addicted to the fun. I realized that channeling all my creativity into music is the most liberating because it’s not just the sound side, there is the narration that goes into the writing and the visual side too: the clips, designing my merch, create outfits, imagine a whole universe where my character exists. I’m completely addicted to fueling every aspect of Isabella Lovestory.

EL: Are you looking to subvert the idea of ​​the pop star in any way, and if so, how?

HE: I have always consciously and unconsciously tried to break all the rules that were presented to me. Naturally this happens when it comes to creating art for me, I like to do things differently. I like to play with the idea of ​​being a popstar, what it means and how I can destroy that sense and make it my own.

EL: What attracts you to pop stars?

HE: I am hypnotized by the fantasy, the allure, the impossibility and the perfection that they create for themselves. The routine of being glamorous and the self-indulgence that goes with it. Untouchable angels.

EL: How are reggaeton stars different from English-speaking Canadian-American pop stars? Is there a difference?

HE: Reggaeton artists are Latinos, so the culture they’re talking about is obviously different. I think a lot of reggaeton artists of my generation come from immigrant families who now live outside their home country, and this unique upbringing creates a different way of seeing the world, and therefore a unique way of doing things. the music.

EL: Do you write songs with videos / visuals in mind? Your videos always seem well thought out in tandem with the songs.

HE: My songwriting is always visual, writing songs is like writing tiny movies. I love to create vivid images in people’s heads with my lyrics, and imagining the accompanying video or artwork is always a fun adventure for me. I like to let my imagination run wild.

EL: Montreal is often considered to be on the border between French and English (even though there is a large Latinx population), including musically. Are there challenges in being a Spanish speaking artist in Montreal?

HE: Of course, it’s still not as popular as French or English music, but I’m seeing a lot more support and love this year because Latinx music is growing in popularity. It is really positive and exciting to have a reception in a place where this language is not spoken. I think it’s fun playing with languages, for example in K-Pop they always add an English word so that English speakers sing better. Using different languages ​​in a song makes it more inclusive and accessible to different types of people.

EL: Do a lot of the clothes in your videos come from Montreal boutiques? From the “Alo” video, I guess you are a fan of Plaza St-Hubert? Where else are you going What are you looking for?

HE: The Plaza St-Hubert was the first place that really fascinated me when I moved to Montreal. Back in the days when there were the old awnings, it was my favorite era. I still really enjoy the old sex shops, the bead and fabric shops and the delicious food. Whenever I feel sad, I go and get lost. I have traveled to many cities around the world and I have to say that Montreal has the best second hand stores. I really hope that Plaza St-Hubert doesn’t get gentrified anytime soon, it’s my favorite place. I go to all the Renaissance and Value villages in the city, as well as to the tiny bazaars that I come across. I try to find the rare things that no one has and that, I like knowing that no one else has what I have.

EL: I couldn’t go, but the people who went to your set at L’Entrepôt77 this summer said it was really cool. How was that show for you?

HE: Because of COVID, it was the first time that I had the chance to play my EP “Mariposa”. The energy was crazy, full of love and pure pleasure. Everyone was ready to dance and scream, I felt so grateful that my music had the power to make people feel so good.

EL: You’ve had the chance to travel a bit lately. Where outside of Montreal have you done shows? How did they go?

HE: I tried going to Mexico earlier this year, but they fired me because they thought I was forging my Canadian Permanent Resident Card, and I have a Honduran passport, so it didn’t aid. I tried to go back earlier in September and this time they let me in. It was the best trip of my life. The love of the people there has given me so much hope and life. I’m going to Europe soon and hopefully Latin American countries can’t wait to see it all. I am Sagittarius so I like freedom and travel. â– 

Isabella Lovestory will perform as part of the Rassemblement Osheaga at Parc Jean-Drapeau, October 1 to 3, $ 85 to $ 135

About Victoria Rothstein

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