German consumers believe a fast, reliable internet will promote a more sustainable lifestyle

Ciena research reveals expectations and demands for the future of the internet

FRANKFURT, Germany, October 12, 2021– (BUSINESS WIRE) – A recent survey by Ciena (NYSE: CIEN) found that adults in Germany have high expectations for faster, more reliable internet as well as 5G. In addition, almost half of respondents (46%) believe that an improved Internet will allow them to act in a more sustainable way.

Survey respondents believe connectivity through mobile devices, fast internet and 5G are areas that should not be overlooked when it comes to our future connected society. 54% of those surveyed believe they will benefit from better internet access with 5G and one in four (26%) is willing to pay more than 12 euros more each month for improved broadband connectivity.

The recent poll found that 39% of those surveyed want to shop online to be more energy efficient, while 33% are willing to work from home and 29% are said to have virtual consultations with doctors in an attempt to be more sustainable.

“It is clear that end users see the Internet as an important part not only in their daily lives, but also in supporting a more sustainable future,” says Anders Grand, Senior Regional Director, Northern, Eastern and Central Europe at Ciena. “This represents a unique opportunity for German service providers who understand that they need to apply a new approach to the way networks are built to meet the demands of next-generation metro and peripheral networks. More than ever, networks need to be more open and adaptable. and easy to manage. “

Other survey highlights include:

  • Willingness to increase spending –53% of respondents are willing to pay more for more bandwidth, a stable connection (48%) and a higher level of security (44%).

  • Internet uses – The # 1 app for internet use was social media, followed by entertainment in second and games in third. Additionally, one in ten cited online shopping as the most important use case when it comes to leveraging the Internet.

  • Most Popular Features – A stable connection with high availability was the most important technical characteristic for 35% of the respondents. This was more important than security (27%), followed closely by a fast connection (26%).

Notes on editing

The study, which surveyed more than 1,000 adults in Germany, was conducted by Censuswide on behalf of Ciena in September 2021.

About Ciena

Ciena (NYSE: CIEN) is a networking systems, services and software company. We provide solutions that help our customers create the Adaptive Network ™ in response to the ever-changing demands of their end users. By providing the best networking technology through highly tactile consultative relationships, we are building the world’s most agile networks with automation, openness and scalability. For updates on Ciena, follow us on Twitter @Ciena, LinkedIn, the Ciena Insights blog or visit

Note to Ciena investors

We encourage you to visit the Investors section of our website, where we regularly post press releases, SEC filings, recent news, financial results, and other announcements. From time to time, we exclusively publish material information on this website as well as other disclosure channels that we use. This press release contains certain forward-looking statements based on our current expectations, forecasts, information and assumptions. These statements involve inherent risks and uncertainties. Actual results or results may differ materially from those stated or implied, due to risks and uncertainties, including those detailed in our most recent annual and quarterly reports filed with the SEC. Forward-looking statements include statements about our expectations, beliefs, intentions or strategies and may be identified by words such as “anticipate”, “believe”, “might”, “estimate”, “expect”, “Intend”, “may”, “should”, “will” and “would” or similar words. Ciena assumes no obligation to update the information contained in this press release, whether as a result of new information, future events or otherwise.

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press contact:
Jamie moody
Ciena Company
+1 (410) 694-5761
[email protected]

Investor contact:
Gregg Lampf
Ciena Company
+1 (410) 694-5700
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