Promotions play a decisive role in the buzz and anticipation of a film before its release. At the same time, it is really important that the style of the promotions align with the theme of the film. And incidentally, Vijay Deverakonda had to learn it the hard way.
Prior to the release of Dear Comrade, Vijay Devarakonda and Rashmika Mandanna actively promoted the film. But the problem lay in the approach of Vijay and also of the directors of the film. Now Sekhar Kammula and the Love Story team are dropping a lesson or two when it comes to the tone of promotions.
In the promotional interviews, Sekhar, Naga Chaitanya and Sai Pallavi claim that the film will have a relevant social message and also touch on a few sensitive topics as well as a love story between the main pair that ties everything together. They prepare the public for what lies ahead.
This way, audiences will come to theaters knowing that the film is more than just a love story. But this was not the case with Vijay Deverakonda’s dear comrade.
All of Dear Comrade’s promotional events had a festive and lively atmosphere. So the audience expected a light love drama. But it was not. While the promotions had a festive vibe, the film was an intense and at times dark love drama.
Audiences walked into theaters waiting for a light-hearted artist and they were served a completely different dish. This is one of the main reasons the film failed to reach the majority of audiences.
Vijay is now expected to take inspiration from the Love Story unit, which promoted the film in line with the theme.
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